From Turbine to Tailwheel
JetCEO was built on a simple idea:
Aircraft ownership decisions deserve the same level of rigor, independence, and strategic thinking as any other significant capital investment. We are not a brokerage defined by inventory. We are an aviation advisory firm defined by perspective.
We help clients see beyond marketing claims
$500 million in aircraft transactions and more than 20 years in aviation sales
Our Philosophy
Most aircraft transactions are driven by incomplete information—purchase price, speed, “cost per hour,” or what happens to be available on the market. At JETCEO, we believe the right decision emerges only when economics, operations, ownership structure, and human factors are considered together.
We help clients:
Our approach is educational, analytical, and relationship-driven. We measure success not by transactions closed, but by decisions that hold up over time.
About JetCEO
Josh Lorenz – Founder & Principal
With over $500 million in aircraft transactions and more than 20 years in aviation sales, Josh Lorenz brings rare alignment of sales expertise, operational experience, ownership perspective, and instructional credibility.
Josh has been the buyer, the operator, and the principal. He has written the checks, completed type-rating programs, negotiated with service centers, and managed the realities of ownership beyond the transaction.
That perspective shapes every recommendation JETCEO makes.
A Unique Perspective on Ownership
JETCEO is built on the understanding that aircraft ownership is not simply a transportation decision—it is an operational and financial system.
We advise clients across:
- Whole ownership
- Partnerships and shared ownership
- Fractional programs and jet cards
- Charter-based solutions
Our work often begins before a client ever buys an aircraft. In many cases, the most valuable advice we give is when to wait, when to choose a different structure, or when ownership may not yet be the right solution.
Flight Departments & Family Offices
For Flight Departments
JETCEO is a collaborator—not a competitor. We support internal teams with independent market intelligence, transaction expertise, and ownership strategy so department leaders and crews can deliver better outcomes for the owner. Our role is to strengthen your position, not replace it.
For Family Offices & Advisors
We serve as an independent aviation advisor—separate from operators, managers, and flight crews. We help family offices evaluate aircraft decisions with an unbiased, sophisticated lens, enabling clearer recommendations around acquisition, operating risk, and long-term capital allocation.
Relationships Over Transactions
JETCEO operates with a long-term, relationship-first philosophy. Many of our clients view us as a continuing resource and trusted member of their aviation team.
We believe:
Our work is defined by follow-through, accountability, and a commitment to doing right by our clients.
From Turbine to Tailwheel
Our tagline reflects more than aircraft categories. It reflects a worldview.
We operate across the entire aviation spectrum—from advanced turbine aircraft to fundamental stick-and-rudder flying—because true understanding comes from mastering both complexity and fundamentals.
That perspective informs how we advise, how we negotiate, and how we help clients navigate one of the most consequential ownership decisions they will ever make.
