From Turbine to Tailwheel

Strategic aircraft advisory for owners, flight departments, and family offices navigating acquisition, operations, and long-term value across jets, turboprops, helicopters, and high-performance aircraft.

What is my plane worth?

Strategic aviation advisory

JETCEO is not a brokerage built on inventory. We are an aviation advisory firm built on education, economics, and real-world operational experience—helping stakeholders make smarter aircraft decisions with clarity and confidence.

Explore the Turbine Transition Program

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We start with your needs

Value Pillars

Perspective Over Promotion

Most brokers sell aircraft. We help clients select the right solution—whether that means buying, waiting, downsizing, or choosing a different ownership structure altogether.

Ownership Experience, Not Just Sales Experience

We’ve been the buyer, the operator, and the principal. From piston aircraft to jets and turbine helicopters, we understand ownership from the inside out.

Big-Picture Strategy with Technical Depth

From capital structure and long-term cost modeling to dispatch reliability, service center networks, and parts availability—we integrate operational reality into every recommendation.

From Turbine to Tailwheel

Jets, turboprops, helicopters, high-performance pistons, and specialty aircraft—guided by one philosophy: mission first, economics always, relationships long-term.

Who We Serve

Aircraft Owners & Buyers

  • Cirrus owners and high-performance pilots transitioning into turbine aircraft
  • First-time turboprop and jet buyers
  • Experienced owners trading up, down, or restructuring their aviation assets

JETCEO works alongside flight departments—not in competition with them. We augment internal teams with independent market intelligence, transaction expertise, and ownership strategy so department leaders and crews can deliver better outcomes for the owner. Our role is to support your operation, strengthen your recommendations, and make you look good in front of principals.

JETCEO serves as an independent aviation advisor—separate from the owner, aircraft manager, or flight crew. We help family offices evaluate aircraft decisions with a sophisticated, unbiased lens, enabling clearer recommendations around acquisition, ownership structure, operating risk, and long-term capital allocation.

Clients evaluating whole ownership vs. fractional, charter, or jet card solutions.

Multi-aircraft owners seeking long-term planning and fleet strategy.

Featured program

The Turbine
Transition Program

A structured advisory pathway for owners and pilots moving from piston aircraft into turboprops and light jets—built by an owner-pilot who made the same transition.

  • Education before acquisition
  • Ownership economics over “cost per hour”
  • Operational reality over marketing claims
  • Real-world pilot and training perspective

End-to-end representation grounded in market intelligence, off-market sourcing, and disciplined valuation.

Comparative analysis of aircraft types, ownership structures, and long-term cost—built on real transaction data, not just guidebooks.

Independent advisory for clients determining whether whole ownership, fractional, or charter best aligns with their mission and capital strategy.

Ongoing support for owners and flight departments navigating maintenance strategy, service center issues, and operational decisions long after the transaction closes.

About JetCEO

Josh Lorenz – Founder & Principal

With over $500M in aircraft transactions and more than 20 years in aviation sales, Josh brings rare alignment of sales expertise, operational experience, ownership perspective, and instructional credibility.

  • Former Captain, Executive Jet Management (Citation Sovereign)
  • Fixed-Wing ATP | Flight Instructor (CFI) | Commercial Helicopter Pilot

  • Owner-pilot of jets, turbine helicopters, and backcountry aircraft
  • Deep experience across whole ownership, partnerships, fractional, charter, and jet card solutions
  • Founder and former CEO in the energy sector, having raised over $350M in institutional capital

JETCEO operates with a long-term, relationship-first philosophy: educate stakeholders, clarify trade-offs, and deliver decisions that maximize safety, utility, and enduring value.

Make the Right Aircraft Decision.

Not the rushed one. Not the popular one. The right one.